The big UK networks can use their different programming strengths to reach audiences with the same climate change message, according to the bosses of the BBC, ITV, Channel 4 and Sky.Speaking during a panel session at today’s Cop 26, C4 CEO Alex Mahon said that, having “cleaned up our organisations” over the past decade in terms of sustainability, the networks now have a “collective responsibility to influence the behaviour of the population.”“We can all do it in our own way,” she added. “Channel 4’s Celebrity Trash Monsters recently did a climate challenge while ITV has power through soaps or quizzes.
The onus is on us to get the messages agreed upon out there.”Sky UK and Europe CEO Stephen van Rooyen said the networks can use their
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