Patrick Frater Asia Bureau ChiefChinese streamer iQiyi has unveiled a massive new content slate with some 260 films, TV series and variety shows that it says capture the Zeitgeist and youth realities.Chief among the new programming are two collections that the company likened to a metaverse, which are “able to transfer people into another world through immersive stories.” One of the new universes focuses on traditional Chinese stories and is referred to as the ‘ancient Chinese City universe.’ The other, known as the ‘Light On’ Universe is focused on thriller stories.The new breed of shows aspire to forge new relationships between viewers and content, use boundary-breaking technology to enable interaction between characters, scenes, and.
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