Ushering in the Year of the Snake, China’s Spring Festival 2025 has set a new record for box office during the annual holiday period.
Total Mainland grosses reached RMB 9.51B ($1.3B) from January 28-February 4. This outstrips the previous record of RMB 8.02B.
The new milestone was expected once Chinese New Year turnstiles kicked into gear in earnest on January 29, with the biggest gross for a single day in China at RMB 1.8B ($247.5M) across all titles.
Momentum did not falter over the following week, with each day through yesterday clocking more than RMB 1B ($137.5M). The total number of tickets sold during the frame (also referred to as Spring Festival and Lunar New Year) was a record 187M, according to Maoyan.
Read more on deadline.com
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