Patrick Frater Asia Bureau Chief The highly-anticipated Japanese animated feature film “The First Slam Dunk” dominated the mainland China cinema box office in its opening weekend.
It broke multiple records as it did so. The film scored $38.5 million (RMB266 million) over the Friday to Sunday weekend, according to data from consultancy Artisan Gateway.
However, it opened on Thursday, a day earlier than is the norm in China, and has accumulated $55.2 million over the opening four-day frame.
The film is based on IP that is well-known to a generation of comic book fans and TV audiences in China (early middle-aged men were reported to have been particularly interested) and has already proved a hit in other parts of Asia. (Comscore estimates that the film has grossed $211 million worldwide.) Approval went wider than a single demographic segment, however. “The First Slam Dunk” received strong acclaim across China’s major movie rating platforms, including a 9.2 out of 10 score from Douban users and 9.4 out of 10 on ticketing platforms Maoyan and Taopiaopiao.
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