Patrick Frater Asia Bureau Chief “Guardians of the Galaxy Vol. 3” made $28 million of gross box office on its opening weekend in mainland China.
That was a solid result in present circumstances, rather than an overwhelming one. The film easily displaced two of the weaker Chinese titles that had been released a week earlier to take advantage of the five-day May Day holiday season. “Born to Fly,” a patriotic action adventure about Chinese test pilots, nose-dived by 75% as it fell from a $40 million first place debut to a $11.2 million third-placed second flap.
Its cumulative after two weekends is $77.3 million, according to weekend data from consultancy Artisan Gateway. Love for Chinese romance “All These Years” also quickly dissipated.
It fell from a third-placed opening weekend of $18.7 million to a fourth ranked second weekend of $3.8 million and a 10-day cumulative of $36.7 million.
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