Jimmy Donaldson Reed Duchscher city Night Digital Music Strategy and Company Jimmy Donaldson Reed Duchscher city Night

Chernin Group and Night Inc., Talent Management Company That Reps MrBeast, Form $100 Million Investment Firm

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variety.com

Todd Spangler NY Digital Editor Peter Chernin’s Chernin Group has formed a new investment company, Night Capital, with digital talent-management and media firm Night Inc., whose biggest client is major YouTube creator MrBeast.

Night Capital, which has funding commitments of $100 million from TCG, is focused on acquiring majority interests in “consumer-facing companies in partnership with leading talent,” the companies announced.

The firm said it will team up with creators who “will be key partners in driving the strategic vision and future business growth,” they said — modeled on the business ventures of MrBeast, aka Jimmy Donaldson, who has launched a national burger chain and a games company.

TCG and Night have hired Alexandra Moore, most recently head of strategy for Amazon Music focused on mergers and acquisitions, to lead Night Capital as its founding managing director.

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