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Charles King’s Macro Raises $90 Million From BlackRock Alternatives, HarbourView Equity Partners

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Cynthia Littleton Business Editor Charles King’s Macro has raised a $90 million minority investment from BlackRock Alternatives, HarbourView Partners and funds managed by Goldman Sachs Asset Management.

Macro will use the influx of capital to expand its multiplatform operations across production, branding and talent representation units, said King, who is founder and CEO of Macro.

The company will also work to diversify its revenue streams with businesses that build a direct connection with consumers. A former WME partner, King launched Macro in 2015 to focus on content that amplifies underrepresented voices to capitalize on the untapped business opportunity.

Macro previously raised about $150 million in a 2017 round of financing that included such investors as Emerson Collective, Ford Foundation and W.W.

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