Art Basel Chanel No Gabrielle Chanel France Miami show Art Basel Chanel No Gabrielle Chanel France Miami

Chanel Lights Up the Miami Sky During Art Basel 2021 with No.5 Drone Show

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Bright idea! Chanel kicked off Art Basel 2021 with an over-the-top-fabulous light show at Faena beach in Miami on December 1.The installation, dubbed No.5 The Right Number, was held in celebration of the 100th birthday of the Chanel No.5 fragrance.

It featured symbols inspired by Chanel mastermind Gabrielle Chanel’s love of talismans, telling the story behind the brand’s notable double C monogram, the camellia flower in the French fashion house’s designs, the significance of the Place Vendôme and more.

Attendees (including celebs, influencers, editors and art enthusiasts) noshed on mini lobster rolls and burrata bites while they were treated to the sight of hundreds of drones — 540 to be exact — synchronized to music under a spectacular

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