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‘Champagne problems’: Large numbers of TikTok influencers battling burnout

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nypost.com

Mackenzie Newcomb, 29, is living the millennial and Gen Z dream. She works from her home on a beautiful pond in Massachusetts, where her grueling schedule includes quiet time in her kayak and trips to the beach.

There, she’s expected to do little more than work on her tan, show off her free J.Crew gear and perhaps enjoy a complimentary lobster roll from a local restaurant.

Most of Newcomb’s peers would kill for her job as a TikTok influencer, but the New England native is burned out. What the content creator craves right now more than all the flexibility and perks is a nice, long break from the daily grind of accepting free stuff and posting video selfies.“There’s great things about it,” Newcomb acknowledged to The Post, citing the sponsored trips she is offered and the clothes her favorite brands will ship to her. “But it’s also extremely emotionally exhausting and not always worth it.”Newcomb earns about $50,000 a year for what many people might consider a pretty great way to make a living.

But she, like other influencers interviewed by The Post, say they’re weary from the constant hustle. They’re frustrated by ever-changing algorithms that heavily influence whether or not their content gets eyeballs.

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