‘Celebrity Big Brother’ Premiere, Down From Pre-Pandemic Ratings, Tops Wednesday
deadline.comBig Brother: Celebrity Edition finally returned to CBS after three years.The spinoff series of the long-running competition series made a splash with its premiere topping demo ratings on Wednesday night.
Per fast affiliates, the CBS series nabbed a 0.7 rating in the 18-49 demo and 3.66 million viewers. The houseguests this season are Cynthia Bailey-Hill, Teddi Mellencamp, Todd Bridges, Todrick Hall, Chris Kattan, Carson Kressley, Shanna Moakler, Mirai Nagasu, Lamar Odom, Miesha Tate and Chris Kirkpatrick.While Celebrity Big Brother‘s Season 3 debut marked yet another primetime win for CBS, the series was obviously significantly down from previous pre-pandemic premieres.
Before Wednesday evening, the most recent season premiered in January 2019 (1.4, 5.40M) and concluded in February 2019 (0.9, 3.86M).
Like most other primetime shows, Celebrity Big Brother took a pretty noticeable hit with the pandemic. For comparison, the series debut in February 2018 earned a 1.8 demo rating and 7.25 million viewers.
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