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Calm Meditation App Doubles Down on Kids’ Content; Teams With Pink, Maya Rudolph, Minions and More (EXCLUSIVE)

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variety.com

Todd Spangler NY Digital EditorCalm is ramping up original kids content, as the meditation and mental-wellness app company looks to persuade more parents to shell out $70 for an annual subscription — with a roster of celebs and new characters to help their young’uns chill out and get to sleep.The app, first launched in 2012, already has material targeted at tykes.

The Calm Kids content library includes bedtime stories (which it has branded “Sleep Stories”), meditations, lullabies and more.

Those include stories based on DreamWorks’s “Trolls” narrated by Anna Kendrick and Mattel’s “Thomas & Friends” narrated by Kate Winslet.Now it’s upsizing the Calm Kids lineup.

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