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Byron Allen’s Light TV Will Transition To ‘TheGrio.TV’ Next Month To Kick Off MLK Day Weekend

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deadline.com

Byron Allen’s recently-acquired MGM over-the-air broadcast television network Light TV will transition to TheGrio.TV television network on January 15, 2021.The newly-rebranded broadcast television network will feature African American-focused content reaching over 100 million US households via over-the-air broadcast television stations, cable/telco/satellite platforms, and free digital streaming.TheGrio.TV has as its new network brand slogan the phrase, “Our Culture Forever.” The network will feature movies, sitcoms, dramas, concerts, talk shows, variety shows, game shows, news, and lifestyle content.At one time owned by NBCUniversal, TheGrio.com was purchased by Byron Allen in 2016 when it had less than 1 million monthly active users.

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