Brian Steinberg Senior TV EditorAnheuser-Busch InBev has used the Super Bowl for decades primarily as a vehicle to sell beer.
In a few weeks, however, the brewing giant will be serving a much wider array of beverages at the Big Game.The company’s flagship beverage, Budweiser, will chart a return to the gridiron classic after staying on the sidelines in 2021 for the first time in 37 years.
Yet Anheuser seems poised to use most of its four minutes of ad time in NBC’s broadcast of Super Bowl LVI to call attention to trendier potables which more consumers are imbibing.
Gone this year are the usual commercials for good ol’ Bud Light. In their place: ads for Bud Light Next, a zero-carb spinoff, and Bud Light Seltzer Hard Soda, a seltzer that uses bolder soda flavors to augment what has become one of the industry’s fastest-growing categories.
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