South Korea's Big Hit Entertainment, the company that manages global pop sensation BTS, had a dynamite trading debut Thursday in Seoul, helped by the zeal of its loyal fans.
Big Hit's shares nearly doubled after their initial public offering netted more than $800 million. The strong start was widely expected by analysts given the huge fan base for the seven-member boy band that has been dominating Billboard charts.
Its market value stood at about $7.5 billion by the end of trading. Despite the concert-killing COVID-19 pandemic, Big Hit has prospered thanks to huge demand for its online content, including livestreamed BTS concerts that reportedly attracted more than 1.7 million fans.
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