Bruce Willis Makes Historic Decision to Sell Rights to His Likeness to Deepfake Company
justjared.comBruce Willis signed a historic deal. The 67-year-old Die Hard star announced that he was retiring from acting after suffering from health issues back in March.
His new deal with a company called Deepcake will make it possible for his likeness to continue appearing in projects, though. Click inside to read more… Bruce sold his likeness to the company, making it possible for them to create a “digital twin” using deepfake technology, according to Telegraph.
In fact, his “digital twin” has already made an appearance in a project. “I liked the precision with which my character turned out.
It’s a mini-movie in my usual action-comedy genre. For me, it is a great opportunity to go back in time,” Bruce said in a statement shared on the company’s website. “With the advent of modern technology, even when I was on another continent, I was able to communicate, work and participate in the filming.
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