Broadway Box Office Slips As Wintertime Ticket Prices Drop
deadline.comWith a slimmed-down roster and many productions offering 2 for 1 tickets during the annual Broadway Week promotion, Broadway box office was down 24% for the week ending January 22, with the 23-show total at $25,835,362.
Attendance of 204,847 was off 17% from the previous week when 29 shows were on the boards. Despite the overall drop, the percentage of seats filled remained at about 93% of capacity, consistent with the previous week.
Average ticket price was down considerably though – those 2-for-1s kicking in – with the average price of $126 down a full $10 from the previous week.
The annual Broadway Week winter promotion (which actually lasts several weeks) seems to have had an impact – 18 of the 23 shows were at 90% of capacity or more, even as ticket prices fell.
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