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Brazil’s Incentives on the Uptick

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Anna Marie de la Fuente Despite the cuts to federal tax incentives in recent years, Brazil remains a good source of production mechanisms. “The major platforms led by Netflix, Disney Plus, Amazon Prime Video have production service agreements with Brazilian production companies to take advantage of these funding possibilities,” says FestCampos Talks producer-curator Fernanda Martins.Jose Mauricio Fittipaldi, a partner at law firm CQSFV, adds: “It is true that investment has been severely cut in the last couple of years, but the causes are a bit more complex than just [President Jair] Bolsonaro.

The amounts invested have already risen this year.” “Currently, Ancine – the federal agency that regulates the sector – is slowly launching public programs to support the sector after years with frozen funds and no action taken to approve projects,” Martins asserts. “Since 2021, the city of São Paulo has offered content producers a cash rebate of up to 30% of the amounts invested in audiovisual shoots in the city, while Rio has just released its plans of structuring a program of its own – up to 35% cash rebate program submitted to public consultation and expected to be operating by August 2022,” he points out.Fittipaldi cautions that “while successful in driving funds to finance the production of local independent content, Brazil´s policies never really focused on attracting direct private investments to its film & TV industry.” He points to the U.K., Malaysia, Colombia and Canada which have incentive programs that offer between 20% to 40% return for every U.S.

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