London Heathrow Britain New York China USA show testing Celebrity London Heathrow Britain New York China USA

Brand Emma Raducanu makes next move to break into the Chinese market

Reading now: 338
msn.com

her US Open triumph. The teenage sensation - tipped to make £20million in the next two years alone due to her global appeal - has launched an official account with Chinese microblogging site Weibo, with her first video attracting more than a million views in an hour.

Her team had quickly joined the site after a previous video about her on it - entitled "18-year-old ethnic Chinese young player wins US open championship" - was viewed 250 million times.

Raducanu, who speaks fluent Mandarin owing to her mother's Chinese heritage, posted her latest video message to "thank all of you" for their support prior to boarding a first-class British Airways flight back to London Heathrow from New York.

Read more on msn.com
The website starsalert.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News

DMCA