Get out your membership cards. The last Blockbuster store in the US is planning to run an ad during the Super Bowl. No, a bunch of late fees didn’t suddenly appear in its bank account.
The store, located in Bend, Oregon, won’t be buying a seven-milliion-dollar TV spot. Instead, it’s streaming on Instagram. It will also play it on a VHS tape at the store, then will make the tape available for rent at $2 per day.
The store is no doubt counting on media (like this site) to pick up on the plans, thus saving several million dollars. “We are doing a fun, retro-style commercial that we will be releasing during the Big Game.
We are featuring it during halftime in the store and on social media,” store owner Sandi Harding told Oregon Live in an email.
Read more on deadline.com
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