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Black Friday: Not Humanity’s Greatest Moment

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Guest Column: CUNY Prof Dr. Mara Einstein has spent the past 20 years immersed in the media industry, holding key roles as an executive at NBC, MTV Networks and major advertising agencies, where she worked on iconic campaigns for brands including Miller Lite, Uncle Ben’s and Dole Foods.

Her latest book, Hoodwinked: How Marketers Use the Same Tactics as Cults, explores the psychological strategies marketers use to influence consumer behavior.

Dr. Einstein also is a featured contributor in the new Netflix documentary, Buy Now! The Shopping Conspiracy. Produced by Oscar-winning Grain Media (The White Helmets) and directed by Nic Stacey (The World According to Jeff Goldblum), Buy Now!

exposes the manipulative tactics brands deploy to fuel consumption and reveals the profound effects they have on individuals, communities, and the planet.

Read more on deadline.com
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