Naman Ramachandran BAFTA and Digital Cinema Media (DCM) have partnered on a cinema campaign, which premieres Aug.
19 across the U.K., to inspire the next generation of creative talent by showcasing the diverse range of skills and knowledge that goes into making award-winning films, games and television.
The campaign revolves around a national cinema-ad produced by DCM’s creative arm DCM Studios narrated by double BAFTA-winner Big Zuu.The ad features actor Tom Hiddleston opening a BAFTA envelope to reveal an unidentified winner, with Big Zuu asking the audience: “If it’s your name in that envelope, who do you thank?” Behind-the-scenes content and clips from films including “Skyfall,” “Get Out” and “1917,” celebrate cast and crew behind the camera to encourage budding creative talent to see themselves in a future screen industries role.
It ends with the message: “There are a lot of people behind every BAFTA. You could be one of them.” A supporting careers campaign led by BAFTA on its social and digital platforms will highlight free resources and guidance provided by them spanning mentoring, bursaries, networking opportunities, masterclasses and career development initiatives, to help talented people take their first step into the film, games and television industries.The ad premieres is aimed at a broad, diverse audience and will run for seven weeks, appearing alongside films including Jordan Peele’s “Nope,” Olivia Wilde’s thriller “Don’t Worry Darling” and “Bullet Train” featuring Brad Pitt.Watch the ad here:Doha Debates and film cooperative Muzungu Producciones have teamed for a four-part global short documentary series focused on the role of music in fostering youth social movements.
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