Big Brother’s Alex Cannon is now a MULTI MILLIONAIRE and working with Dragon’s Den star after quitting fame
thesun.co.ukBIG Brother's Alex Cannon is a multimillionaire six years after starring on the reality show, new documents reveal. The entrepreneur, who was once a love interest of Vicky Pattison, turned his back on fame and launched men's jewellery brand Craftd with Daniel Buck in 2018.
The brand, which offers a large range of gold and silver products, boasts an impressive bank balance with £1,944,182 in cash.
Craftd's assets include £2,056,251 in stocks and they're owed a further £1million by debtors, taking the brand's overall value past £5million.
They also have a big celebrity fan in the form of Dragons' Den's Steven Bartlett. Marketing guru Steven praised the brand's "high quality and affordable" items in an online ad and liked them so much he reached out to the brand to sponsor his Diary of a CEO podcast.
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