Beyoncé is reportedly set to end her creative partnership with Adidas.The collaboration started in 2018 when the Grammy-winning singer partnered with the brand to relaunch her Ivy Park activewear line and develop new apparel and footwear.
Now, according to reports, the entrepreneur and Adidas have mutually agreed to part ways.According to a source speaking with The Hollywood Reporter yesterday (March 23), the decision follows “major creative differences” between Ivy Park and Adidas.
Further, it stated that Beyoncé is looking to “reclaim her brand, chart her own path and maintain creative freedom” with the range.The singer debuted Ivy Park in 2016, as a joint venture with Sir Philip Green of Topshop.
Originally split as a 50-50 partnership with Green, Beyoncé later gained full ownership of the brand when the two parted ways in 2018.From there, the brand was relaunched in partnership with Adidas later that year and revealed several collections from April 2019 onwards.
Read more on nme.com
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