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‘Beetlejuice’ is Back! Fueled by Social Media Embrace, Musical Sets Broadway Return

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variety.com

Rebecca Rubin Film and Media ReporterWhether or not you say his name three times, Beetlejuice is returning to Broadway.The musical, based on Tim Burton’s 1988 film about a pesky poltergeist, was presumed to be leaving the Great White Way last June — especially since a revival of “The Music Man,” starring Hugh Jackman and Sutton Foster, had already set up shop at the Winter Garden Theater, the previous home of “Beetlejuice: The Musical.”However, producers found a new theater on Broadway to accommodate “Beetlejuice,” which requires elaborate set designs and fancy pyrotechnics to recreate the night of the living dead.

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