Elsa Keslassy International CorrespondentBanijay has unveiled its rebranded identity following the completion of its takeover of Endemol Shine Group last week.
The combined group, which is headed by Marco Bassetti, CEO, will be entitled Banijay. The Endemol Shine brand is effectively being retired from the new brand.Banijay’s $2.2 billion deal for Endemol Shine was cleared by the European Commission’s antitrust body last week.
Days later, on July 3, the company announced Sophie Turner Laing, CEO of Endemol Shine Group, would be stepping down from her role on July 10.Boasting 200 entities across 22 countries and a library of 88,000 hours, the French-headquartered group will be the largest non-U.S.
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