Mipcom roundupBanijay Rights Builds South Korea ‘Lego Masters’ DealHit entertainment format Lego Masters is to become South Korea’s first non-Korean unscripted format to air on free-to-air TV in the country as network MBC seals a deal with distributor Banijay Rights.
The format, which sees pairs compete against each other on lego challenges, originated on Channel 4 in the UK and airs on Fox in the US, will be remade by Seoul-based production company B&C Content.
Created by UK indie Tuesday’s Child, the show launched quietly in the UK but has since sold to 16 international broadcasters across Europe, the US, Australia and Asia.
Read more on deadline.com
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