opened with an estimated $56 million in theaters over the weekend, handing Hollywood a much-needed summer hit and Smith his biggest success since he slapped Chris Rock at the Academy Awards.Expectations were all over the map for “Ride or Die” given the dismal moviegoing market thus far this summer and Smith’s less certain box-office clout.
In the end, though, the Sony Pictures release came in very close to, or slightly above, its tracking forecast.“Ride or Die,” produced by Jerry Bruckheimer and directed by Adil El Arbi and Bilall Fallah, is Smith’s first theatrical test since his 2022 slap of Rock earned him a 10-year Oscar ban.
The “Bad Boys” film was in development at the time and ultimately went forward with about a $100 million production budget.Smith starred in the Apple release “Emancipation,” but that film — released in late 2022 — was shot before the slap and received only a modest theatrical release before streaming.This time around, Smith largely avoided soul-searching interviews looking back on the Oscars and instead went on a whistle-stop publicity tour of red carpets from Mexico to Saudi Arabia, where he attended what was billed as the country’s first Hollywood premiere.
The 55-year-old Smith, who for years was one of Hollywood’s most bankable stars, appeared on “The Tonight Show With Jimmy Fallon,” the YouTube series “Hot Ones” and on Friday, made a surprise appearance at a Los Angeles movie theater.Given that “Bad Boys” trailed May disappointments like “Furiosa: A Mad Max Saga” and “The Fall Guy” – both of which struggled to pop with ticket buyers despite very good reviews – the “Ride or Die” opening counts as a critical weekend win for the movie business.“The fact that a movie overperformed is the best.
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