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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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‘Avatar: The Way Of Water’ Projected To Open To $150M-$175M+ At U.S. Box Office

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deadline.com

The long awaited James Cameron sequel to the highest grossing movie of all-time hit tracking this morning with a projected opening of at least $150M.

Tracking has it higher near $175M, but rivals are bullish at $200M. Here’s the thing — the pic is being comped against holiday fanboy titles, and the numbers that are being seen need to be taken with a grain of salt.

Avatar isn’t a front-loaded opening weekend fanboy movie, it’s one that will play and play. A $150M opening is 95% ahead of the original 2009 title’s $77M.

Everyone is going nuts over Avatar: The Way of Water forecasts because the unaided awareness (that indicator which measures those polled mentioning their want-to-see of the title without being prompted in a poll) is in the high 30s to 40s across all demos including Latino and Hispanic and Black.

Read more on deadline.com
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