The long awaited James Cameron sequel to the highest grossing movie of all-time hit tracking this morning with a projected opening of at least $150M.
Tracking has it higher near $175M, but rivals are bullish at $200M. Here’s the thing — the pic is being comped against holiday fanboy titles, and the numbers that are being seen need to be taken with a grain of salt.
Avatar isn’t a front-loaded opening weekend fanboy movie, it’s one that will play and play. A $150M opening is 95% ahead of the original 2009 title’s $77M.Read more on deadline.com