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Asian Streamer Viu Approaches Profitability, Divulges Subscriber and Revenue Data

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variety.com

Patrick Frater Asia Bureau Chief Multi-territory Asian streaming service Viu has publicly disclosed key performance metrics for the first time and said that it was cash flow positive on an annual basis in 2022.

The company, which operates in 16 Asian and Middle East markets and is seen as a rare success story in regional streaming, counts Hong Kong conglomerate PCCW as its principal shareholder, which also unveiled its own profits and loss figures for the 2022 calendar year.

Viu which operates both ad-supported and paying tiers, said that it had 66.4 monthly active users in 2022, an increase of 13% year-on-year.

Paying subscribers increased by 45% to 12.2 million over the same period. The company’s revenue, a mix of subscriptions, advertising sales and content licensing, also grew by 45% year on year to $206 million in 2022.

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