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As Roku Dispute Continues, YouTube Adds “Go To” Feature In Main App As TV Workaround

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As its clash with Roku continues, YouTube is introducing a feature that enables subscribers to its TV bundle to access it inside the main YouTube app.Roku, the leading streaming provider in the U.S.

recently removed YouTube TV from its channel store, escalating an ongoing dispute over data use and search. Roku has maintained that it is not seeking better carriage terms or more revenue, but instead objects to what it says is YouTube and parent Google’s efforts to manipulate user data.

YouTube has said that view of its actions is inaccurate.The main distribution agreement covering the regular YouTube app — which is increasingly viewed via connected interfaces such as Roku’s — expires in December.

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