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Artifact News App Fights Clickbait With AI: ‘It’s Basically Always Right’

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The Verge. “What if we actually just build a product that lets you take action based on the problem that you’re seeing?”Human reviewers at Artifact will see the most rewritten headlines and have the power to push that revision to all users on a case-by-case basis.“In our experience in testing, it’s basically always right,” Systrom said, referring to the accuracy of the AI-rewritten headlines. “I don’t think we’ve actually found an example where it hasn’t been right.”As a humorous aside, Systrom told The Verge that during the AI feature’s refinement phase, it was actually caught producing a bit of clickbait all its own, having grown used to scanning so much of it that it started to think that’s just how internet headlines were.Internet journalism isn’t the only area where AI may be more capable than human beings.

In the UK, the CEO of energy supplier Octopus Energy revealed that AI had been lending a hand with customer support and was managing better customer satisfaction ratings than the company’s human employees.

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