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Apple Mulls Podcast Subscription Push Amid Spotify's Land Grab
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hollywoodreporter.comIn the past decade-and-a-half, Apple has built significant influence in the podcasting industry by letting creators reach its large audience of device owners without charging them a dime.
But the company’s recent conversations with creative partners about introducing a subscription product to its podcasting business signals that its reign as a benevolent distributor might be coming to an end.
The talks, first reported by The Information, have been ongoing since at least last fall, sources tell to The Hollywood Reporter, and ultimately could end up taking several different forms.
Regardless, it’s clear that Tim Cook-led Apple — after spending the last two years watching rival-in-music-streaming Spotify invest hundreds of millions of dollars.
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