Schiffer added. The forced reduction or ending of remote work is becoming a higher priority not only for Apple but for a range of entertainment and media companies – from Disney, where Bob Iger’s return heralded more demands to get bodies back at desks four days a week, to Amazon, which has told staffers they must show up three days a week starting May 1, to Warner Bros.
Discovery, where efforts to push more people back to the office sparked backlash.A range of issues are at play, from concerns about the hefty sums these companies are paying for office space that is sitting idle, to worries about productivity — some businesses are concerned that employees are moonlighting at another job while on the clock — and fears that younger staffers aren’t getting the mentorship they need to develop.The amorphous “culture” also comes into play. “It’s easier to learn, model, practice, and strengthen our culture when we’re in the office together most of the time and surrounded by our colleagues,” Amazon CEO Andy Jassy said in a memo last month. “It’s especially true for new people (and we’ve hired a lot of people in the pandemic); but it’s also true for people of all tenures at Amazon.
When you’re in-person, people tend to be more engaged, observant, and attuned to what’s happening in the meetings and the cultural clues being communicated.”The efforts to shift remote workers back to in-person is showing fruit: office occupancy topped 50% for the first time since the pandemic began in January, although weather disruptions and other issues pushed that down to 47.3% last week, in part because of a 10% drop in Austin thanks to South By Southwest, according to security firm Kastle Systems Workplace Occupancy Barometer.Among the in-office.
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