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Shawn Mendes Zack Hayden Andrew Gertler county Johnson Pop film stars Anonymous and Shawn Mendes Zack Hayden Andrew Gertler county Johnson

Anonymous Content And Pop Star Shawn Mendes Option NFT Character For Film & TV

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deadline.com
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In a deal described by Anonymous Content as a first by a major production entity, the company has optioned a character created as a non-fungible token, or NFT, for film and television.The character, a young Black astronaut named Aku, was created by artist and former Major League Baseball Player Micah Johnson.

After initially appearing in Johnson’s paintings, Aku became the central character in a 10-part story told in chapters released as NFTs.Zack Hayden of Anonymous Content will produce the project, alongside executive producers Andrew Gertler and pop star Shawn Mendes via their Permanent Content joint venture.

The company was founded last year to develop film and TV titles with youth appeal. Gertler is Mendes’ longtime manager. Permanent

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