EXCLUSIVE: Warner Bros. Discovery is looking to take Puppy Bowl to another level as a live television event by simulcasting it across linear networks and streaming platforms from both sides of the merged company.
In its first post-merger edition, Puppy Bowl will run on its home network, Animal Planet, where it has been a staple for 19 years, as well as on TBS, the unscripted-leaning brand of the TNets, Discovery Channel as well as soon-to-be-combined Discovery+ and HBO Max.
Last year, Puppy Bowl XVIII streamed on Discovery+ in addition to its Animal Planet run; the event’s footprint has been vastly expanded this year by adding networks, TBS and Discovery, as well as a streamer, HBO Max, with wider reach. “The puppies are taking over, and the epic battle between Ruff and Fluff is now too big for one network,” the promo for the simulcast says. (You can watch it above.) The stunt comes on the heels of big marketing campaigns across the entire WBD portfolio for last year’s Shark Week on Discovery Channel and House of the Dragon on HBO/HBO Max.
The 19th annual call-to-adoption event will feature Bleacher Report host Taylor Rooks, sports commentator Steve Levy, Egypt Sherrod and Mike Jackson (Married to Real Estate), Faruq Tauheed (Battlebots), Zak Bagans (Ghost Adventures), Alex Guarnaschelli (Supermarket Stakeout) along with talent from Discovery Channel’s Street Outlaws franchise, New Line Cinema’s upcoming film Shazam!Read more on deadline.com