One of the UKs best-known brands is set to make a huge change to their products in the hope it could save someone’s life. Andrex, the toilet paper company, has pledged to update their packaging to display symptoms of bowel cancer in a bid to raise awareness of the fourth most common cancer.
The brand is following the lead of Marks and Spencer, who announced a similar change to their packaging in May. Around 29 million packs of the Andrex Classic Clean toilet roll packaging will feature bowel cancer information, including where to find help on signs and symptoms of the disease, and a new QR code to help raise awareness of bowel cancer symptoms, inspired by Dame Deborah James’ cancer journey. READ MORE:What happened when I asked for ‘a package for Sandy’ in four Morrisons stores The change is taking place in its factories from July and will be visible in supermarkets from September, with hopes to update all packaging on the full Andrex toilet roll range within the next year.
Shoppers will be able to scan a printed QR code redirecting them to Bowel Cancer UK’s symptoms information on their website as part of an ongoing partnership with the charity, which includes an initial £65,000 donation to the cause. £10 off with a £35 spend in the form of cashback when you join Topcashback free. £10 £10 off with a £40 spend in the form of cashback when you join Topcashback free. £10 Knowing the symptoms means that bowel cancer can be diagnosed earlier when it is more treatable and curable, as fewer than 40 per cent of people are diagnosed at the earliest stages.
Bowel cancer is the fourth most common cancer in the UK and the second biggest cancer killer. The signs of bowel cancer you should be aware of: Bleeding from your bottom
Read more on manchestereveningnews.co.uk
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