Let’s be honest folks, just because “Avatar: The Way of Water,” “Top Gun: Maverick,” and “Spider-Man: No Way Home” were able to become monster hits and earn well north of $1 billion each, the cinema chains are still struggling, mightily.
Sure, franchise films and blockbusters can potentially do really well, but by and large, films are seeing diminished box office returns in an era where streaming is omnipresent and there are more choices than ever before.
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