Amazon’s Jennifer Salke Teases IMDb TV Rebrand As She Talks Up Non-Scripted Ambitions

deadline.com:

The rumor that Amazon is rebranding its free streaming service IMDBtv has been making the rounds for the past six months but the move was given its first public airing with Amazon Studios chief Jen Salke revealing that the service would be renamed “soon”.The service, which airs series including Alex Rider, Leverage: Redemption and Judy Justice, was originally launched in 2019 as IMDb Freedive before being rebranded as IMDb TV a few months later.It’s now set for a third name as it was thought, with its six syllables, to be too cumbersome for customers to pronounce.

Deadline understands that it’s in the final stages of choosing a name and is down to two possibilities.Salke revealed the news during a keynote session at the virtual Realscreen, where she was talking up the company’s non-scripted ambitions.“We are trying lots of things and now we’re expanding given the success of those things to even more genres.

What you’ll start to see both through Prime Video, Amazon Studios and the IMDBtv team that works within Studios producing for IMDBtv, soon to be renamed, building out a real destination for lifestyle, cooking and for all of these different categories that would be completely additive to the experience and the value of your Prime membership so it’s a pretty exciting opportunity across the company.

The ambition is huge, it requires patience but we’ll get there and there’s a method to the madness and I’m excited to see how it all unfolds,” she said.Amazon’s slate of non-scripted series including documentaries such as the All or Nothing franchise, which is currently filming Arsenal, Lorena, Free Meek and buzzy pyramid scheme series LuLaRich as well as recent comedy doc series Phat Tuesdays.On the entertainment side, the