Todd Spangler NY Digital EditorIn a classic case of co-opetition, Roku inked a deal with Amazon to bring the IMDb TV free, ad-supported streaming service to the Roku platform in the U.S.The IMDb TV service competes for viewers — and ad dollars — with the Roku Channel, a similar ad-supported VOD service.
Under Roku’s standard distribution agreements, it takes 30% of ad inventory on partner channels but the terms of the deal with Amazon for IMDb TV were not disclosed.The deal will dramatically expand IMDb TV’s reach: Roku said it had 51.2 million active accounts as of the end of 2020.
IMDb TV was already available on Amazon’s Fire TV devices, which average more than 50 million monthly users last year, according to the e-commerce giant.
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