Amazon Prime Video Razzes Netflix On Twitter For Password Sharing Crackdown
deadline.comPrime Video is not about to let rival Netflix forget about its previously benevolent attitude toward password sharing. Replying to a blissed-out 2017 tweet by Netflix (“Love is sharing a password”), the UK Twitter handle of Prime Video delivered a jab embedded in a graphic. (See the exchange below.) In a mock-up of Netflix’s home screen, which presents all of the user profiles associated with an account, the Prime Video account provided a taunting answer to the question, “Who’s watching?” It replied, “Everyone who has our password,” punctuating it with a heart emoji.
The tweet has generated more than half a million likes since being posted Thursday. Netflix, which has cited internal research that as many as 100 households have been sharing passwords, is in the midst of rolling out a new policy to charge those passing along log-in credentials.
The crackdown, which the company describes with the less ominous-sounding phrase “paid sharing,” reached the U.S. this week after taking effect in Canada, New Zealand, Portugal and Spain.
Subscribers to the company’s $15.49 tier (the most popular plan) have to pay an extra $7.99 for anyone sharing the subscriber’s password.
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