Prime Video is not about to let rival Netflix forget about its previously benevolent attitude toward password sharing. Replying to a blissed-out 2017 tweet by Netflix (“Love is sharing a password”), the UK Twitter handle of Prime Video delivered a jab embedded in a graphic. (See the exchange below.) In a mock-up of Netflix’s home screen, which presents all of the user profiles associated with an account, the Prime Video account provided a taunting answer to the question, “Who’s watching?” It replied, “Everyone who has our password,” punctuating it with a heart emoji.
The tweet has generated more than half a million likes since being posted Thursday. Netflix, which has cited internal research that as many as 100 households have been sharing passwords, is in the midst of rolling out a new policy to charge those passing along log-in credentials.
The crackdown, which the company describes with the less ominous-sounding phrase “paid sharing,” reached the U.S. this week after taking effect in Canada, New Zealand, Portugal and Spain.
Subscribers to the company’s $15.49 tier (the most popular plan) have to pay an extra $7.99 for anyone sharing the subscriber’s password.Read more on deadline.com
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