Amazon Praises Video As Key Driver Of Prime; 2022 Content Spend, Including Music, Hit $16.6 Billion
deadline.comUPDATED with content spend stats from annual report: Giant Amazon said its total expenses for video and music came to $16.6 billion last year, up from $13 billion in 2021.
Video and music expense includes licensing and production costs associated with content offered within Amazon Prime memberships, and costs associated with digital subscriptions and sold or rented content, according to the company’s latest annual report that followed fourth quarter financials yesterday.
On an earnings call Thursday, CFO Brian Olsavsky noted that Amazon spent $7 billion on originals, live sports and licensed content in 2022, up from $5 billion the year before.
It’s unclear if those figures include all worldwide video content, which is increasingly central to Amazon’s strategy in driving membership for Prime, the biggest loyalty program in the world and the beating heart of the company.
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