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Álvaro Carmona Skewers Culture of Vanity in Hit Short ‘The Treatment,’ Set to Premiere New Series ‘Déjate Ver’

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variety.com

Ed Meza @edmezavar In Álvaro Carmona’s award-winning short, “The Treatment,” Miguel, a middle-aged man unhappy with his baldness, visits a clinic that promises to reverse his hair loss with a new remedy, but with a potentially problematic side effect.

The black comedy is a satirical critique of the vanity that is so celebrated in today’s social media-drenched society and it has struck a chord with festival goers, so far picking up 67 domestic and international awards.

It’s was also one of four Spanish works shortlisted for this year’s live-action short film Oscar. “Everything arises from trying to play with the idea of this obsession with aesthetics that has become somewhat accentuated in recent years in the modern world,” Carmona tells Variety.

The filmmaker also examines the question of cost and the prices people are willing to pay for “perfect aesthetics.” “I began to look at what dilemma you could have.

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