Brian Odriscoll Craig Doyle Ireland Rock sports Digital Brian Odriscoll Craig Doyle Ireland

All3Media Invests in Sports Production Outfit 3 Rock

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variety.com

Manori Ravindran International EditorLondon-headquartered super-indie All3Media is backing sport production outfit 3 Rock.Founded by presenter and producer Craig Doyle and Brian O’Driscoll, Ireland’s most-capped rugby player, the deal will see All3Media-owned production company North One become the exclusive live rugby co-production partner for 3 Rock.Meanwhile, All3Media’s digital agency Little Dot Studios — which last week launched a dedicated sport label with Little Dot Sport — will also work with 3 Rock as digital partner.

Distribution arm All3Media International will be exclusive distributor.The deal is intended to boost 3 Rock’s footprint in live sport and associated factual programming, in addition to creating more branded and digital video and audio content.

3 Rock, which is focused on live broadcasts, documentaries, podcasts, branded content, and format development, produced live coverage of the men’s RFU Championships in June 2021 and will also produce ITV’s recently announced Gallagher Premiership Rugby highlights program, which starts on Jan.

30.The company also produced “Shoulder to Shoulder,” a BT Sport documentary that featured O’Driscoll and explored rugby’s unique identity in Ireland.

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