Alamo Drafthouse Ups Michael Kustermann to President

thewrap.com:

CinemaCon as theatrical exhibitors descend upon Las Vegas for the annual event, Alamo Drafthouse Cinema is kicking off the week with a promotion announcement: Chief experience officer Michael Kustermann will now serve as president of the Austin-based chain.As president, Kustermann “will take a larger role in supporting the organization to evolve and execute the strategic vision, accelerate key initiatives and further Alamo Drafthouse’s commitment to culture and engagement with their teammates,” the company said.

Kustermann will continue to report to CEO Shelli Taylor and oversee the Strategy, Marketing & Creative, Product & Digital, and Development Teams.Under Kustermann’s leadership as chief experience officer, the company touts strides in the digital and marketing team structure and talent development, a new Silent Service ordering platform, Alamo Season Pass, Rolling Roadshow, Fantastic Fest and culinary efforts.“With moviegoing coming back in force, Alamo Drafthouse is back in growth mode!

Our plan is to bring the movies we love to movie lovers everywhere. Michael has been instrumental in rebuilding the company, and will now play a larger role in accelerating our growth.

I am proud to have him as a partner in our future,” Alamo Drafthouse CEO Shelli Taylor said in a statement.“I have the great privilege of working with the best teammates in the exhibition industry who share a deep love of movies, that for me began as a child growing up in Antwerp, Belgium with a sister who opened the door to cinema.