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A Eulogy for MTV News: Former Head Dave Sirulnick on Covering Madonna, Kurt Cobain’s Death and Bringing Politics to Young People

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variety.com

Dave Sirulnick Dave Sirulnick spent nearly three decades at MTV, helping launch the signature “Week in Rock” news franchise and overseeing “Total Request Live” — as well as reality series including “Laguna Beach,” “Cribs” and “My Super Sweet 16.” He spearheaded MTV’s Video Music Awards, as well as its ground-breaking “Choose or Lose” presidential campaign coverage and news programming stemming from world events such as Hurricane Katrina, the 9/11 terrorist attacks and the 2003 war in Iraq.

Sirulnick rose to executive vice president for multiplatform production, news and music for MTV before departing in 2015 as part of a major Viacom reorg.

With the news that Paramount Global has eliminated the last vestiges of MTV News (which had already been significantly downsized), Variety asked Sirulnick — now president of entertainment at RadicalMedia — to share his thoughts.

I walked into MTV’s offices at 1775 Broadway in May 1987, having been hired as a producer to create and develop a weekly show for the MTV News department.

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