Paul Buccieri show 2020 president Paul Buccieri

A+E Kicks Off Total-Audience Upfront Ad Push, Moving Past ‘Live P.D.’ Era With 2,500 New Hours Of Programming

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A+E Networks officially kicked off its retooled upfront ad sales efforts with a virtual pitch to ad buyers.The parent company of cable networks like A&E, History Channel and Lifetime, a privately held joint venture between Hearst Corp.

and Disney, announced a raft of more than 2,500 hours of new programming. The company also plans to air 70 hours of premium documentaries and 221 movies.Along with the new series and movies, A+E has also implemented a new sales focus on total-audience metrics.

The company signaled the plan last month to shift away from the age and gender Nielsen demographics relied on for decades by buyers and sellers.A+E Networks® Group President Paul Buccieri announced the programming slate with ad sales president Peter

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