Paul Buccieri show 2020 president Paul Buccieri

A+E Kicks Off Total-Audience Upfront Ad Push, Moving Past ‘Live P.D.’ Era With 2,500 New Hours Of Programming

A+E Networks officially kicked off its retooled upfront ad sales efforts with a virtual pitch to ad buyers.The parent company of cable networks like A&E, History Channel and Lifetime, a privately held joint venture between Hearst Corp.

and Disney, announced a raft of more than 2,500 hours of new programming. The company also plans to air 70 hours of premium documentaries and 221 movies.Along with the new series and movies, A+E has also implemented a new sales focus on total-audience metrics.

The company signaled the plan last month to shift away from the age and gender Nielsen demographics relied on for decades by buyers and sellers.A+E Networks® Group President Paul Buccieri announced the programming slate with ad sales president Peter

The website is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related Celebs Rumors