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31 Black-Owned Beauty Brands That Are Changing the Game

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, and Rihanna's , , pushing boundaries for inclusivity in the space and entrepreneurs putting their expertise into product lines you’ll want to keep on steady rotation.

New indie names and legacy brands alike have risen to the occasion, expanding their product offerings to accommodate women of color, and Black women in particular.And while that industrywide growth is surely noteworthy, it’s also important to recognize that Black folks have provided for their communities long before mega retailers and their accelerator programs came along—and continue to do so to this very day.

Now, more Black-owned beauty brands than ever before are addressing the specific needs of women of color at scale, crafting formulas specifically for melanin and textured hair.

But plenty are also debuting products suitable for anyone and everyone, like luxury fragrances, clean , and . Ahead are 31 to keep on rotation.Thirteen Lune is a treasure trove of Black-and-brown-owned brands to discover, and the site serves as a one-stop shop for skin, hair, and makeup essentials you may not find elsewhere.

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